Privacy Policy

Lite Rails is committed to safeguarding your privacy. Any information we collect regarding you is securely maintained and exclusively used for the purposes outlined in this privacy policy. Our primary use of this information is to identify and process your orders and to personalize your shopping experience with us. This privacy policy pertains to data collected through our websites and offline by us. By accessing our websites, you acknowledge and consent to the information practices described in this privacy policy.

Information We Collect

When you visit or shop with us online using our websites, including literails.com, we collect information about you or your interaction with these websites. This information falls into three categories: Customer Information, Usage Data, and IP Address Details. Depending on the category, the information may be considered personally identifiable.

Customer Information

Customer information refers to data you explicitly provide when making an online purchase or subscribing to our newsletters.
This includes: Name, Email address, Shipping and billing addresses, Payment details.
Customer Information is typically used to identify you.

IP Address

When you use our websites or any other website, the web server storing the web pages needs to know your computer's network address (IP address) to transmit the requested web pages to your internet browser. This unique network address can be used to determine the approximate geographical location of your computer. We don't retain long-term records of IP addresses unless you voluntarily provide this information, such as when making a purchase, in which case we may record your IP address for security purposes.

Usage Data

Usage Data comprises general information about how you interact with our web pages and websites. This data is collected through cookies or similar technologies placed by us and others (see 'Parties with Whom Information Is Shared' below). Cookies are small pieces of data sent from a website and stored in a web browser, often assigning an anonymous identifier to the user. Usage Data includes: Pages visited on our websites, How you arrived at the website (e.g., via our newsletter or an advertisement), Specific buttons or links on the site that you clicked, and Whether you've visited the site before.

How We Use the Collected Information / Customer Information

We use your Customer Information for processing and fulfilling orders, direct marketing of our products, delivering newsletters to your inbox, and other daily operations at Lite Rails. We employ the latest 128-bit SSL (secure sockets layer) encryption technology to safeguard your Customer Information when you make online purchases through our store.

Usage Data & IP Address

Usage Data helps us understand our customers' online behavior, enabling us to focus our marketing activities and enhance the service provided on our websites, ultimately aiding our business growth. Utilizing web analytics services on our websites allows us to measure, collect, analyze, and report Usage Data to optimize our customers' experiences on our websites. The geographical location information contained in Usage Data allows us to tailor your website experience by displaying content based on your location, including local currency and pricing, local advertising offers, and content in your preferred language. We also use Usage Data for remarketing (or retargeting) to better target our ads to interested customers. Retargeting uses cookies to identify users who visit a website showcasing particular goods or services and subsequently targets advertisements for that brand to those users on other websites. After visiting our websites, you or another user of your computer may see Lite Rails ads on certain participating third-party websites, including the Google Display Network and Facebook. Customer Information is never disclosed to third-party websites for retargeting purposes. Parties with Whom Information Is Shared Usage Data is either collected directly by us or disclosed to other providers during sessions on our website and advertising or marketing campaigns. We share Usage Data with several other parties for various purposes, including: Secure payment processing (via PayPal Inc.), Distributing Lite Rails' direct marketing materials, Connecting to social networks (e.g., Pinterest "Pin it" button or Facebook "Like" button), Paying commissions to our affiliates, Targeting advertising by sharing your Usage Data with our advertising partners, such as Google and Facebook and We share Customer Information with providers directly involved in online transactions (e.g., PayPal) or when you have opted in to receive direct marketing materials.

Your Rights and How to Opt-Out

Please note that we do not honor the Do Not Track setting in your web browser.

You can contact us to request access to your Customer Information and any other personal information we may hold. We will respond to your request within a reasonable timeframe and provide access, except in certain limited circumstances. You may also request corrections for any inaccurate, outdated, incomplete, or misleading personal information, and we will make reasonable changes when necessary. For further information about access, correction, or if you have complaints or concerns regarding how we handle your Customer Information or Usage Data, please contact us using the provided contact details below. If you no longer wish us to use your Customer Information, Usage Data, or IP Address Details for specific purposes, you can do any or all of the following: Opt-out of receiving online communications from us by clicking the "unsubscribe" link at the bottom of the newsletter, advertisement, or other communication (as applicable). Delete existing cookies from your web browser and/or disable cookies on your computer and/or other devices (as appropriate). Depending on your specific browser (e.g., Google Chrome, Safari, Internet Explorer, Mozilla Firefox), this can typically be done through your web browser's "Browsing History" under the "Settings" or "Options" menu (or equivalent). If you are using a different device, access the settings for that device. If you don't disable cookies in your web browser, fresh cookies may be placed when you revisit our website, and you may need to repeat the process of deleting existing cookies. Adjust your ad preference settings on Google and Facebook and on the platforms of other providers, if you have access to do so. Opting out of receiving communications directly from us means we will no longer use your information for those purposes. Disabling cookies in your web browser or deleting existing cookies may affect the functionality of our websites, resulting in a less personalized shopping experience. Additionally, deleting existing cookies may cause your web browser to lose saved information for other websites, such as usernames and passwords. Withdrawing your consent for us to use your information for specific purposes may impact our ability to provide our services to you. For instance, many services provided by the mentioned providers, like PayPal Inc., are crucial to our online sales model, and refusing to share Customer Information may prevent us from completing online transactions with you.

Changes to this Privacy Policy

We may periodically update this privacy policy as we introduce new features or adapt to changing laws. Any revisions to our privacy policy will be reflected on this page. These changes will apply to both Customer Information and Usage Data we already have about you at the time of the change, as well as any information created or received after the change becomes effective. We strongly recommend revisiting this privacy policy periodically to check for any updates that may affect you.